Skip to content

Mission, vision and values


Boutique Alowa Apparel à Boisbriand

OUR MISSION

At Alowa Apparel, our mission is to promote a world where every woman can find her place, in inclusion and caring. Alowa Apparel is much more than a sportswear brand; it is a community of inspiring women who share the desire to promote healthy lifestyles, in solidarity and mutual aid.

OUR VISION

We are a team of heart and passion and we believe that the most important is in the small details. Whether it's making sketches, making orders or our customer service, our work is always done with meticulousness and a lot of love. This is reflected in the quality of our clothes and the uniqueness of our collections.

 

OUR VALUES

It is important to us to provide a stimulating and healthy environment, where each person can reach their full potential. We attach great importance to the notion of respect at Alowa Apparel, as well as to our other values ​​that we consider essential:

1. INCLUSION

Our vision of a world where life is good leaves room for inclusion, thus promoting a world where the uniqueness of everyone knows how to find their place. Everyone deserves to feel included without constraints.

2. OPEN-MINDEDNESS

Our open-mindedness is manifested by our desire to unite and to be tolerant and benevolent in the face of difference, whatever it may be.

3. AUTHENTICITY

Our mentality is based on our desire to act with heart and passion in order to promote a real image that represents the reflection of our deepest convictions.

4. ACCESSIBILITY

Our products are sold at a more than affordable price, reflecting our concern to promote the fairest possible access.